This week I created my first-ever Wikipedia page, for professional wrestler Gregory Iron (shown below), a friend of mine who's caught some media attention recently. In so doing, I learned some important principles. Or I thought they were important, anyway.
First: for all your teachers and college professors who don't buy into Wikipedia as a valid source for research, tell them from me that they're all wet. Wikipedia has strict policies in place to guard against plagiarism - more strict than those of some English professors I could name. If you are caught in the act, your article comes down, and so could your account.
Wikipedia also is very picky about what you can use for sources to cite for your article. I was not allowed to use the Examiner article I wrote about Iron - the link is above - because the Examiner is not a trusted source.
Second: Wikipedia is picky about the formatting of your article as well. If things are out of place, someone will come along and let you know, and poorly formatted articles - as well as those exhibiting bad spelling or grammar - will not see the light of day.
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If you you are a small business owner or considering starting a business, the most important thing to do is take a good look at your product. Would you buy it? If so, why? If you wouldn't, why not? The answers to these questions will help you decide if you are selling a product or the "value" that the product provides.
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